LOCATIONS:
Sacramento, CA
San Francisco, CA
McDonough, GA
Shreveport, LA
Raleigh/Durham, NC
Syracuse, NY
Florence, SC
Myrtle Beach, SC
Houston, TX
Dallas, TX
Seattle, WA
What to Expect
The Retail Sales Representative owns and delivers sales for their overall territory by developing relationships with store managers/personnel to achieve directed short and long-term performance objectives. This is achieved with a focus on delivering the overall value of retail to include Sales, Displays, New Items and Core Distribution. Along with assigned broker merchandiser, leads the overall Nestle relationship at the retail level to include store deployment and execution. Activities center on wall-to-wall sales coverage of Nestlé items, including systemic problem solving related to out of stocks, new item speed to shelf, share of shelf, price compliance, promotion selling and providing direction to dedicated broker partners. Responsible for overall territory business planning to ensure meeting and exceeding client objectives.
Major Responsibilities
Selling Incremental Volume (55% of the time)
•Selling Incremental Volume
•Sell promotional surveys for displays
•Sell incremental quantities for display and obtain maximum support for promoted product
•Sell additional product based on opportunities observed
•Collaborates with targeted store-level/district-level Retail Operations personnel to create and execute business reviews that drive volume
•Leads expenditure of financial resources in a fiscally responsible manner
•May sell new items and promotions at indirect accounts.
Selling Improved Store Pricing (10% of the time)
•Ensures compliance to pricing guidelines at retail level
•Reports competitive price changes and promotional support and resolves competitive pricing issues
Selling Improved Inventory and Retail Shelf Conditions along with dedicated Broker Merchandiser (20% of the time)
•Identify and correct voids
•Ensure new items are available
•Merchandise products to obtain schematic compliance
•Pack out shelves, rotate products, handle unsellable product
•Resolve systemic problems related to out-of-stocks and voids
•Monitors shelf to ensure share of shelf
Communications with Store Personnel (15% of the time)
•Develops and maintains proper relations with department/store level personnel within territory in order maximize sales results
•Communicates market insights from the retail level to management
Working Relationships:
Reports to the Regional Retail Sales Manager and works with Retail Store Managers and Personnel, Retail Sales Director, Merchandisers, and other RSRs.
Key Measures of Success:
•Achievement of scorecard objectives weighted against peer results
•Sales volume
•Expanded distribution
•Traited Distribution
•In-stock
•Promotion sales
•New item speed to shelf
•Compliance with directed store call procedures.
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Posted By: Cheer Leader
Tuesday, January 7th 2020 at 1:19PM
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