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Interview: Ad Mogul Kevin Roberts Talks About Exploring Colombia, Lovemarks & The Coming Death of Agencies (3029 hits)

Author: Loren Moss

Finance Colombiaís Executive Editor Loren Moss was fortunate enough to sit down with Kevin Roberts when he was in Colombia for the WOBI World Leadership Forum last month. Kevin is the former chairman of global advertising agency Saatchi & Saatchi where he invented the Lovemarks marketing concept, intended to evolve beyond the traditional concept of branding. Kevin now runs Red Rose Consulting where he offers counsel and coaching on leadership, marketing & creative thinking.

Roberts shares some provocative thoughts on the death of traditional media and the rise of new media; and how that goes hand-in-hand with the death of traditional advertising agencies and the rise of the new creative.

Finance Colombia: Welcome to Colombia, welcome to Medellin. Is this your first time here?

Kevin Roberts: Itís my second time in Colombia, first time here (in MedellŪn).

Finance Colombia: Great, tell me about your first time, where did you go?

Kevin Roberts: Bogota

I want to spend more time here because I think this city, Medellin seems on the move.

Finance Colombia: Itís like a whole different country, from one city to another isnít it? You were in Cartagena yesterday, right?

Kevin Roberts: Cartagena, of course. I never left the whole town for 4 days, I stayed, I drank in every sight and sound, I ate everything, and saw some great places, met some great people, I found this great little place called the Casa San Agustin, (see map below) terrific. I would bike out every day. And I liked it. Bogota, when I went there, a few years ago, it was very different, I think, Iím coming back in January, but I want to spend more time here because I think this city, Medellin seems on the move.

Continue reading: Continue: https://www.financecolombia.com/interview-ad-mogul-kevin-roberts-talks-about-exploring-colombia-lovemarks-the-coming-death-of-agencies/
Posted By: Elynor Moss
Tuesday, January 7th 2020 at 12:20PM
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