19th August, 2014 by Lauren Eads
In the fifth of our Power Brand round ups our attention turns to vodka, with the giants of the sector battling it out for a spot in the top 10.
Compiled by the drinks business together with Intangible Business, the Drinks Business Power Brands Report sees the world’s most influential wine and spirits brands pitted against each other to determine the world’s most powerful.
With no exponential growth in Asia to ease the pressure, the ultra-competitive US vodka market has become a battleground where the chosen weapon is often price.
Continued:
http://www.thedrinksbusiness.com/2014/08/t...
Posted By: Cheer Leader
Tuesday, August 19th 2014 at 9:52AM
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